Ep. 59: Nick Dyner - Building a Big Business Around a Tiny Bubble
My guest today is Nick Dyner, CEO of Moleaer. I've known Nick since the early days of the company when he became a judge at Imagine H2O, and he is one of the founders I admire most in the industry - and for good reason. He has built a fascinating company around the humble and very small nanobubble. No spoilers yet, but they are a revolution in everything from wastewater treatment to biotechnology.
Nick is one of the best sales leader CEOs I know, and his insights on the commercialization process, the process of deciding focus, the communication of value, the gradual exit of the CEO from selling - all just excellent. But there's a lot more in here besides.
Please enjoy my conversation with Nick Dyner.
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Full show notes and links to mentioned content below.
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Nick Dyner is the CEO of Moleaer, scaling nanobubble technology to improve water quality in agriculture, aquaculture, and wastewater. A sales-led CEO who values customer empathy and process, Nick joined the company in 2017. He previously built commercial teams for the water industry’s major players, serving as the first salesperson at NanoH2O (acquired by LG Chem) and holding leadership roles at GE Water. He understands the risk-reward tradeoff of adopting new technology in conservative industries. Nick studied engineering at Cornell University.
00:00 - Introduction
02:00 - How Nanobubbles Transform Water Treatment
07:23 - Choosing the Right Markets for New Technology
14:36 - Productizing Technology for Market Growth
20:53 - Building Customer Trust With Complete Solutions
24:23 - Reducing Risk When Selling New Water Technology
27:46 - Scaling From Founder-Led Sales to a Sales Team
33:56 - Building a High-Performing Distributor Network
36:27 - Creating a Market for Breakthrough Technology
41:26 - Creating Sustainable Customer Value at Scale
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