Becoming A Great Storyteller In Water - BIV on the Water We Talking About Podcast

Written By Marissa Sterling

Thank you to Adam Tank and Jim Lauria for hosting Tom Ferguson on the 50th episode of The Water We Talking About podcast. You can listen in here, or wherever you get your podcasts. The episode covers a good amount of ground (or water):

  • The importance of storytelling for startups to hire, attract customers, and secure investors

  • Why entrepreneurs should solve one problem extremely well before expanding

  • How increased expertise allows simpler articulation of complex concepts

  • The importance of improvisational skills to help founders connect with stakeholders

  • Why effective communication is the distillation of complex ideas into simpler, clearer explanations

  • Why the water crisis requires more awareness of water's fundamental importance and the role of storytelling in changing the narrative

Enjoy, and all feedback welcome.

Marissa Sterling
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